Your Gallup Fire Department would like to say HAPPY BIRTHDAY to Smokey Bear as he turns 78 years old today.
Smokey Bear was born on August 9th, 1944, when the US Forest Service and the Ad Council agreed that a fictional bear would be a symbol for the joint effort to promote forest fire prevention.
The first poster of Smokey Bear shown below was painted by Albert Staehle and it depicted Smokey pouring a bucket of water on a campfire and saying “Care will prevent 9 out of 10 fires.”
Even though his slogan has changed and Smokey has grown older his message is still loud and clear today, as we still strive to prevent human caused wildland fires.
HAPPY BIRTHDAY SMOKEY BEAR!
Original source found here.